Professionals, amateurs and the great unwashed - Simple Idea Bears Repeating | Copywriting, blogging, white papers, social media, marketing strategy

With thanks to Seth Godin: Professionals, amateurs and the great unwashed – Simple Idea Bears Repeating

September 8th, 2010 · 2 Comments · Life in General, Success in Business, Work Life

I often read things that make me go “hmmm.” This item did just that. So I think it is well worth repeating. With thanks to Seth Godin:

Professionals, amateurs and the great unwashed

If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind her work, gets better over time and is quite serious indeed about the transaction.

Or perhaps you could hire a passionate amateur. That’s a forum leader doing it for love, not money. An obsessive in love with the craft. A talented person willing to trade income for the chance to do what he loves, with freedom.

Please, though, don’t hire someone who just thinks it’s a job. This category represents the majority of your options, and this category is what gives work a bad name.

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Joyce Dierschke is a marketing communications copywriter specializing in emerging, broadcast, and print media. Marketing's ever-changing landscape demands an agile copywriter. Cross-platform exposure and expanding campaigns require a communicator with a variety of skills. If you're looking for someone to write compelling copy for your next initiative, call Joyce! For more information or to contact Joyce, visit: www.JoyceDierschkeCopywriting.com

Tags: hiring·how to hire·who to hire

Anonymous

Loved your article Joyce. With all the technology advice, don’t forget the interpersonal as well. For businesses who have face to face or telephone contact, directly asking a customer how they feel about your service is still a must. Having a set of outside eyes observe your service interactions is also an eye opener. As a customer service trainer and consultant, I am always amazed at what people say and do when they know they are being observed…(i.e. kind of scary to think what they are doing when no one is looking) These observations can be the basis of training on points of weakness. nTeresa AllennAuthor, Common Sense Service: Close Encounters on the Front Linesnwww.AllenSpeaks.comn
Anonymous

Excellent points Teresa! Direct interpersonal feedback is vital – and having a live – well trained and upbeat – person to speak with, especially if you’re an online company is key to great customer service.