Maybe you’ve heard the term “CMS” or “Content Management System” and maybe you haven’t. The important thing is to know what a CMS is and to determine whether or not your business should have one.
A CMS Web site is – well, should be – a really easy to use, easy to navigate site that offer lots of useful, relevant information for your clients and prospects. That pretty much describes any good web site though doesn’t it? The difference is that a CMS site is one where the layout, navigation and updating can be done by anyone – even with no knowledge of HTML. Truthfully, if you can use MS Word, you can manage a CMS web site.
The beauty of CMS sites is that they take the management of your web site and its information out of the hands of a web master and puts it into your hands. What’s the real upside? You can keep your site up-to-date and fresh without having to wait for a code writer to do it for you. You can add text and media – photos, audio, video, etc., upload documents and so much more – all without being a web designer. And you have the ability to add or change content from any computer or mobile device, anywhere in the world. All you need is Internet access, a user name and a password.
An additional plus to a CMS site is that because it is regularly updated, the search engines will love it. Fresh content is a big key to search engine optimization.
There are many CMS platforms, such as Joomla and Drupal, you can also buy CMS software (but why would you – there are so many free platforms!). I personally recommend and use WordPress. In fact, I’ve written a couple of blog posts about using WordPress as your CMS site engine.
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If you’d like to learn more about CMS web sites, please let me know. I can help you set one up pretty quickly and you’ll be on your way. My web services include hosting, design and user tutorials. Click here to contact me.
