At one time or another, we’ve all felt that “click” or, “quick-set intimacy” as Ori Brafman and Rom Brafman put it. You know – when you meet someone for the first time and there’s a spark, something very familiar and attractive about them – even if you don’t know exactly what it is, you know that it is special and you want to know more. Or when you’re doing something you love and you lose all track of time. You’ve worked for hours and when you look up you don’t feel tired, instead you feel refreshed, at peace or just happy  – “flow”, they call it sometimes. Or when you’re on a sports team or a work team and each person fits perfectly in their position, when you know that separately you’re OK, but together – that’s when you really shine and accomplish great things, when you’re “in the zone”. 

Really, it’s all about “clicking” with someone or something that makes you better at whatever it is you’re doing. It’s easy to remember those moments because I think for most people as for me, they are relatively rare times.

Before I read Click: The Magic of Instant Connections by Ori Brafman and Rom Brafman, I believe that those rare instant and powerful connections were based on luck, happenstance. Lucky I was in the right place at the right time to meet that person, learn that information, hook up with that group, etc. The idea that creating these clicks is possible for each one of us, every day on no special occasion, well that is revolutionary. But it is exactly what the Brafmans propose in Click - that we have the ability to create that instant intimacy…we can make the click!

This idea is monumental for me. A natural and cultivated introvert, I don’t make new connections easily. If I had a dime for every networking event I’ve attended and not made one significant connection, well you see my point. I’m just not a natural. But after reading Click: The Magic of Instant Connections, I feel a tremendous amount of hope. I’m determined to become a click creator, with Click: The Magic of Instant Connections as my guide book.

Click: The Magic of Instant Connections is a serious look at how human beings relate to each other and the tasks we perform. Ori and Rom Brafman give a variety of examples of how and why people click – and don’t click. Through these examples and noted research studies of human behavior, the Brafmans layout a clear and understandable plan for making “clicks” happen. Using their five “click accelerators” you can literally click with anyone you want! Some clicks happen naturally, others need a push. Click: The Magic of Instant Connections offers the leverage needed to set the process in motion.

Why is “clicking” so important? Personally, I believe we were meant to click with each other and the world around us a lot more than most of us do. Modern technology actually works against us in this regard. Computers and the Internet have all but eliminated the need for interpersonal connections. That loss is devastating our humanity, in my opinion. Believe me, I’m not pointing any fingers. I was the first one to hail the glory of email in lieu of face-to-fact contact. But I see how that sort of thing has pushed me further away from other people, and my life has lost a certain amount of richness because of it.

I see Click: The Magic of Instant Connections as my way back in.

Note: Ori Brafman and Rom Brafman are also the authors of the bestseller, Sway: The Irresistible Pull of Irrational Behavior.