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Entries from January 25th, 2010

You Think We Don’t Text? We do.

January 25th, 2010 · No Comments · Blogging, Integrated Marketing, power of words, Social Marketing, Twitter, web 2.0

As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!

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What Is Viral Marketing?

January 20th, 2010 · No Comments · Content Marketing, Email Marketing, Integrated Marketing, marketing, Social Marketing, Success in Business, Viral Marketing, web 2.0, word of mouth marketing

Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.

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10 Corporate Blogging Tips and Strategies from Joe Pulizzi

January 7th, 2010 · 2 Comments · Blogging, Content Marketing, marketing, Social Marketing, web 2.0

The information in this post about blogging is really useful for anyone contemplating blogging or anyone who has just started blogging. It puts things into perspective and acts as a great case for blogging. If you don’t blog, or if you don’t know if you should blog, take a look at Joe’s tips.

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