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Are you making the #1 mistake that 9 out of 10 other press release writers are making?
By Joyce Dierschke | October 15, 2009
If you write press releases and post them online, are you making the #1 mistake that 9 out of 10 other press release writers are making?
They aren’t using keywords within their releases. Keywords are the same words people type into Google and the other search engines when they’re searching for the answer to a problem, or they want to buy something.
Not using the right keywords–or any keywords–means consumers might never find your press release. If journalists are using the search engines to look for sources on a particular topic, or news about your industry, they won’t find your press release, either.
Publicity expert Joan Stewart, whose tips I love, is hosting a teleseminar on Wednesay, Oct. 21, that will cut through the often confusing issues related to press release keywords. One lucky person who registers for the call will win a f+ree press release, written by Janet Thaeler, Joan’s guest expert.
For details, or to register, go to http://www.marketerschoice.com/app/?Clk=3327299
Topics: Email Marketing, Integrated Marketing, Success in Business, copywriting, marketing, power of words, web 2.0 | No Comments »
