How To Implement a Content Marketing Strategy in Six Steps
By Joyce Dierschke | February 1, 2010
Recently read a compelling article over at Content Marketing Today about how small businesses can implement a content marketing strategy in six steps.
What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan. Your customers and prospects are more sophisticated these days. They’re weighing their options and comparing your business to your competitors’ before they ever pick up the phone – what they find determines the number they dial when they’re ready to make a decision. If your website and companion materials supply not only information, but answers to their basic questions, it sets you up as the expert – the leader in your field. Content can go a long way in ensuring these discerning buyers call you first.
Don’t have a content marketing plan? Take a look at the steps put forth by Content Marketing Today:
Here are the six steps that can put you on the path to an effective content marketing strategy:
- Precisely define your ideal customer and develop an in-depth understanding of the problems they face and the solutions they seek. You cannot hope to market and sell to an ill-defined and poorly understood group of prospects. This is critical even to the behemoth, Wal-Mart. They can tell you that their ideal customer is the person who lives paycheck to paycheck. Their current tagline, “Save Money. Live Better,” carefully reflects their understanding of the frugality and aspirational character of their customers. I think it’s much more powerful than its 19-year-old predecessor, “Always low prices.” As a small-business owner, you have even less margin for error than Wal-Mart and certainly must be at least as precise in your understanding of your target buyers.
- Determine how your company can solve those problems and provide those solutions. Stop defining the value of your products and services as a big set of features–or even a vaguely defined set of benefits. The beauty of your benefits is strictly in the mind of the beholder. Therefore, you must determine what problems you will solve and how you will solve them. That’s what genuine customer benefits are all about: the positive outcomes that your prospects can envision as a result of working with you and your company.
- Establish as a primary content marketing goal to become a trusted source of information for your target buyers. Trust is the all important element that can transform prospects who were initially skeptical into long-term customers who have faith that you can and will deliver results for them time after time. That trust begins when you provide content that is relevant and meaningful for your target customers in that context of solving their problems.
- Develop an online presence that is increasingly rich with relevant content with each passing week. This means that, although you will need the timeless content typical of a standard website, you must absolutely have the more timely content typical of a blog. Moreover, your content and your company will become more valuable over time as you keep adding critical mass of information online. For a small business, building a blog-powered website is the surest way to fulfill this component of your content marketing strategy.
- Take on the role of traditional media in the minds of your customers by thinking like a publisher. Imagine, for a moment, that you are your target customer’s favorite magazine or newspaper. Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. This is easier to say that it is to do. Therefore, you may need to get help from professional writers or journalists who know how to tell great stories to a well defined target set of readers–or in your case, buyers. In fact, I am beginning to believe that one of the most significant future marketing expenditures will be contracting with talented writers who can translate your knowledge into accessible and compelling content.
- Make it easy for your customers to transition from learning from you to actually buying from you. In other words, you must provide complete and easily accessible online product, company, and contact information. First, you teach your customers what they are desperate to know and then you make it incredibly easy for them to buy. Put yourself in the customer role for a moment and look at your website objectively. Would you find it easy to buy from you? If not, begin by adding whatever product and service content is missing. Then, refine your structure so that the path from interested prospect to committed customer is simple and straightforward.
Topics: Blogging, Case Studies, Content Marketing, Email Marketing, Integrated Marketing, Social Marketing, Viral Marketing, White Papers, copywriting, marketing, power of words | No Comments »
You Think We Don’t Text? We do.
By Joyce Dierschke | January 25, 2010
And now, the Pope wants you to blog as well, Father…
There’s a cell phone commercial out there that shows a priest or a reverend of some kind holding a phone and saying, “You think we don’t text? We do.”
As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line! I believe that the fact that Pope Benedict recognizes the power of the current trend of on line marketing and communications as an aid to the challenges of the clergy in our time is good news for the Church as a whole and for the future of the Church.
This Pope is showing that he knows what the future holds and that the youth the Church so desperately needs to reach is on the web. Couple that with His ability to connect modern technology and biblical teachings – validating the relevancy of one to the other – is nothing short of inspirational:
The world of digital communication, with its almost limitless expressive capacity, makes us appreciate all the more Saint Paul’s exclamation: “Woe to me if I do not preach the Gospel” (1 Cor 9:16) The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become become more focused, efficient and compelling in their efforts. Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word.
A pastoral presence in the world of digital communications, precisely because it brings us into contact with the followers of other religions, non-believers and people of every culture, requires sensitivity to those who do not believe, the disheartened and those who have a deep, unarticulated desire for enduring truth and the absolute. Just as the prophet Isaiah envisioned a house of prayer for all peoples (cf. Is 56:7), can we not see the web as also offering a space – like the “Court of the Gentiles” of the Temple of Jerusalem – for those who have not yet come to know God?
To read the Pope’s entire message Click Here.
Topics: Blogging, Integrated Marketing, Social Marketing, Twitter, power of words, web 2.0 | No Comments »
What Is Viral Marketing?
By Joyce Dierschke | January 20, 2010
Viral Marketing: A Simple Explanation
We’ve all heard the term “viral marketing” or “viral advertising”. But what does “viral” mean exactly in these instances?
First off let’s look at the word “viral”. Viral comes from “virus”, which many of us may automatically think of as something bad. A virus is an infection that replicates and spreads by itself. If you get a virus, you’re laid up for a while to recover. If your computer gets a virus, well, it may never recover.
But as far as marketing is concerned, for the most part, viruses are good. In this instance a virus is a replicating, spreading idea that sells a product or service.
Of course, not every viral idea sells something – think of the dancing baby videos that made the rounds through email back in the 1990s. Certainly was viral, but it didn’t really sell anything or propose any new ideas except some animation that was pretty cool for its time. And it introduced us all to the fact that something – an idea, a video – COULD spread similar to the way a virus spreads.
The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss. – Seth Godin What is Viral Marketing?
So even though it didn’t sell anything, the dancing baby is a good example of a viral idea. People passed it around to their friends and co-workers for only one reason: they WANTED to.
And that is the key – your audience has to WANT to share it. But this may not be as easy to control as you may think. You may have an awesome idea or product, but that doesn’t mean it can go viral.
How about the “Will It Blend” videos from Blendtec? I mean, you could spend days watching that guy blend up everything from golf balls to cell phones. When they first started I got emails telling me that I HAD to watch these videos. It was a story on the local and national news. Talk shows were talking about it. Heck even the two ladies I always see in the park were chatting about it as they passed me on the trail one day. For a while, Will It Blend was all over the place. But did they sell blenders?
According to the 2008 NY Times article, Mixing It Up, by Rob Walker:
Jeff Robe, the company’s (Blendtec) marketing director, says Web popularity has created “a brand presence that we did not have…” and that “Blendtec.com sales have risen 600 percent since the videos started.” But percentages can be misleading, and the private company doesn’t get more specific than that…
I would say that even if 600% is a tad off…that still some good exposure for their products.
Bottom line is, people shared those videos because they enjoyed them and wanted their friends to enjoy them too. Its a good viral example because the company benefitted in a few ways from it: increased on line visibility and increased sales.
Here are 3 things to remember when it comes to viral marketing, courtesy of The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson:
For something to be successfully viral, it must:
1. Give away valuable products or services
Viral marketers practice delayed gratification. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit “soon and for the rest of their lives” (with apologies to “Casablanca”). Patience, my friends. Free attracts eyeballs. Eyeballs then see other desirable things that you are selling, and, presto! you earn money. Eyeballs bring valuable e-mail addresses, advertising revenue, and e-commerce sales opportunities. Give away something, sell something.
2. Provide for effortless transfer to others
All anyone has to do to pass it on is just click “Send”.
3. Scale easily from small to very large
If the Blendtec web site crashed during the deluge of people wanting to watch their videos, the experiment would have failed. You have to be ready for lots of people to climb on board. It needs to be simple: click – watch. Not click, wait for it to download, maybe try back tomorrow…no, that’s when you lose them for good.
Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can’t force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
Viral marketing can be a useful and cost efficient tool. But it should be just one tool that you’re using in a marketing plan that integrates a variety of initiatives and creative ideas.
Topics: Content Marketing, Email Marketing, Integrated Marketing, Social Marketing, Success in Business, Viral Marketing, marketing, web 2.0, word of mouth marketing | No Comments »
10 Corporate Blogging Tips and Strategies from Joe Pulizzi
By Joyce Dierschke | January 7, 2010
Found this awesome post with great tips for business blogging on Joe Pulizzi’s Junta42 Content Marketing Blog. I’m re-posting it here courtesy of Joe.
The information is really useful for anyone contemplating blogging or anyone who has just started blogging. It puts things into perspective and acts as a great case for blogging. If you don’t blog, or if you don’t know if you should blog, take a look at Joe’s tips:
- A blog is just a tool, nothing more, nothing less. BUT, it can be a powerful tool to distribute consistent and valuable information to your prospects and customers. Be sure to focus on the informational needs of your customers, and provide helpful content around those needs. The more niche the better. Find your expertise area and own it!
- Not sure how to get started with a robust social media presence? First, focus on your blog and use that as the magnet to attract customers from social networks to your site. You cannot have a social media strategy without first understanding your content strategy.
- Match your expertise areas with the needs of your customers. Every situation where you have expertise and your customer has an informational need is a piece of content that leads to a larger content strategy.
- There are thousands of blogging platforms. Pick the easiest to implement. Wordpress and TypePad would be my first and second choices. Larger organizations may want to look into Compendium.
- Get your blogging ears on and listen. Use tools such as Google Alerts, Twitter Search and Tweetdeck to actively listen to your community.
- Where are your customers hanging out? Find relevant industry blogs using Twitter, Google Alerts and Google Blog Search and begin to read those blogs. A bit later, start to engage and comment with helpful tips. Once you gather a presence on those blogs, guest blogging opportunities should be considered. Make a list of at least 10-15 blogs.
- Automatically spread your message. Use a service like Twitterfeed to automatically post your blog updates to Twitter and Facebook.
- Choose a consistent schedule. Whether it’s once, twice a week or even daily, pick a schedule and stick to it. This blog posts 2-3 times per week and has been doing so for almost three years now. Of all these points, this may be the most important.
- Track your performance. Use Google Analytics to monitor which posts are being engaged in the most and where people are coming from. Do more of the posts that are read, less of the ones that are not.
- Length and style tips:
- Shorter is often better (250 words). Get to the point and make it actionable. Link out to ideas that need more explanation.
- Bullets/Lists do better
- Titles are like magazine covers…their role is to get people to open them. Work on titles that get people to read your post.
- Integrate video or presentations (embed) whenever possible. Mix it up!
- Actively link to other bloggers. They will notice.
- Proofread!
__________
Good luck out there!
Topics: Blogging, Content Marketing, Social Marketing, marketing, web 2.0 | 2 Comments »
How To Write Well: Read…Everything
By Joyce Dierschke | January 6, 2010
I don’t believe good writers are born. I believe they are made. I also believe that just about anyone can become a really good writer by following some simple tips and also by reading everything you can get your hands on!
Friends, colleagues and clients have asked me how they can improve their writing skills. There are many ways to become an effective writer. Some of the best tips are:
- Write the way you speak – pretend you’re talking to your mom or your best friend. This will make your writing conversational which is almost always informative and interesting for your readers.
- Keep your readers in mind. Make some quick bullet points about who your readers are, how they think and/or talk, and ultimately what you want them to do. I use sticky notes for this and I have them stuck to my computer screen so they are always right there in front of me.
- Keep sentences short. Not too short, and there’s really no long and fast rule to the maximum number of words a sentence should have, but when you read your writing back, you’ll know if a sentence is just too long. Remember, keep it conversational.
- In the last tip I mentioned “reading your writing back.” This is key. Once you’ve written something, read it back to yourself out loud. It also helps to get someone else to read it out loud to you. When you hear something out loud, you’ll quickly see where any problems in your writing are.
- Editing! For some reason people don’t like to edit what they’ve written. But this also is a very important part of writing well. So you’ve written a piece, you’ve read it back and/or had it read back to you. Now, edit. ALL writing can use editing – even if you think what you have down is pretty darn good – it can always be better – and shorter! Time constraints permitting, I usually wait at least a day before I edit what I’ve written. I put it away for a day and come back to it fresh. You’ll be amazed at how well your writing improves with thoughtful editing.
If you take these writing tips to heart, I think you’ll find that you can become a really good writer pretty quickly. But there is one more tip that is of supreme importance to writers: READ.
Read especially the media you want to write for – for instance, read web copy if you want to write web copy. Read articles if you want to write articles – newspaper articles are quite different from magazine articles, so keep that in mind. Read sales letters if you want to write sales letters.
Now, not all you read will be good - keep that in mind too. When you read, analyze – what do you think about the author’s choice of words? Are you moved by the piece? Do you think it accomplishes its goal? Hold onto the samples you find most effective and refer back to them when you need to.
In addition to reading the genre you want to write, read everything else too! Reading non-fiction as well as fiction is invaluable to enhancing your vocabulary. I love to read new business books by successful people – I always learn new words, new uses for old words and what the current buzz words are for a particular field. Reading teaches you about flow – and different ways that information can flow. Again, read critically – note what you believe is good writing and what is not so good. Read pieces recommended by people you respect.
Its not hard to become a good writer, but it does take practice and research. Remember the tips above when diving into your next writing project, and if you aren’t already an avid reader…become one now!
Good luck!
Topics: Success in Business, White Papers, Work Life, copywriting | No Comments »
Where the Pros Reveal Their White Paper Marketing Secrets
By Joyce Dierschke | January 5, 2010
By Guest Blogger – Kevin Gault
Today’s corporate executives don’t want a sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best collateral to do that is white papers. If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how.
At White Paper Success Summit 2010—the only online professional development event of its kind—white paper thought leaders will serve an all-new menu of proven business-building tactics.
Michael Stelzner, organizer of last year’s sold-out inaugural White Paper Success Summit and author of the best-selling Writing White Papers: How to Capture Readers and Keep Them Engaged, says now is the time for white papers: “The old-fashioned way of selling—advertising, traditional press releases and product marketing—doesn’t work anymore. These days, educational marketing is much more effective and that’s where white papers come in. And white papers are especially effective in a down economy.”
White Papers Influence Decision Making
A September 2009 survey by Eccolo Media supports Stelzner’s comments. In the study, which polled 501 executives involved in B2B technology purchases, 84% rated white papers as moderately to extremely influential in purchasing decisions. Th e survey also revealed that white papers are the most frequently shared type of collateral—with 89% of respondents passing them on to other people.
If you’re a marketer who is under the gun to produce quality leads in 2010, the masters of white paper marketing will share their secrets at White Paper Success Summit 2010 .
In addition to Stelzner, you’ll interact with an all-star team of white paper experts, including Bob Bly (The White Paper Marketing Handbook), Brian Carroll (Lead Generation for the Complex Sale), Jonathan Kantor (Crafting White Paper 2.0), Roger C. Parker (White Paper Design That Sells), Joe Pulizzi (Get Content, Get Customers), John Jantsch (Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide), Jill Konrath (Selling to Big Companies), Ardath Albee (eMarketing Strategies for the Complex Sale) and Gordon Graham, to mention a few.
Tricks of the Trade
Here’s a sampling of a few of the Summit sessions, where the white paper pros will reveal the tricks of the trade:
* More Business Than You Can Handle: How to Achieve the Business Dream With a Single White Paper
* Supercharging Your White Paper Distribution for Maximum Impact
* Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance
* Leveraging Social Media to Promote Your White Papers
* Proven Techniques for Using White Papers for the Complex Sale
In exclusive live forums at the event, attendees will pose questions to the white paper “professors” and use special LinkedIn groups to network with peers. If you miss a live session, no worries—you’ll have access to recordings and transcripts of every one.
No need to book pricey hotel reservations, pack a bag and trudge off to the airport to attend this conference. You can relax and enjoy the online Summit from a comfortable chair in your home or office. The sessions are spread over an entire month so you can fit them into your hectic schedule.
Highly Successful Event
To say that last year’s White Paper Success Summit was a hit is quite an understatement—96% of attendees said they’d recommend the event to a friend. The 2010 Summit starts Tuesday, February 2 and runs through Wednesday, February 24. Attendees can get tickets at significant discounts by booking early.
Don’t rely on the same old sales pitches in the coming year. Attend White Paper Success Summit 2010 and learn how to generate a steady stream of leads by providing valuable business content with white papers. Now is the time—your business might depend on it.
“Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. “Once a white paper is done, it can continue to reliably deliver l eads for months or years to come.”
For more information or to register for the Summit, visit White Paper Success Summit 2010
Topics: Freelancing, Success in Business, White Papers, copywriting | No Comments »
Who Cares What You Think?!
By Joyce Dierschke | December 4, 2009
Most likely – a lot of people. The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity – but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I’ll bet what you know about your business could fill a few volumes – how well are you capitalizing on your knowledge commodity?
The widget of the 21st Century is information. Your knowledge about a particular topic is valuable, sought-after and sell-able. And we all have knowledge of something. And there are fringe benefits from producing information products, such as the ones I am about to describe. Such products can raise your professional profile, position you as a thought-leader in your field, open up new streams of revenues such as speaking engagements and seminars, and put you at the top-of-mind for anyone seeking information about your product or service.
Information Product Types
There are endless ways to share and profit from your expertise. These are a few of them, ones that you can most likely produce yourself or with just a bit of outside help. The idea is to capitalize on your knowledge and keep production/distribution costs of this information to a minimum (at least until you hit it big).
Blog:
For some reason the idea of a blog intimidates some people – mainly because there is pressure to post often. Yes, that can be challenging, but with some planning it can also be enjoyable and quite easy.
First, decided on the purpose/direction for your blog. What problem is your blog going to solve for your readers? Is it a product information blog; a “how to” blog; a help guide blog; a “tricks of the trade” blog, etc. Write this purpose down in big letter and post it to your computer screen. It is vital to stay on topic with your blog. If you stray, you’ll lose your audience.
Second, make a list of 10 topics you can write short yet informative posts about. Mark your calendar on say, every Monday of the month. Each Monday, you’ll make a new list of 10 additional topics you can write about. Also on every Monday, you’ll write 2-3 short blog posts based on the topics you’ve written down. Post one to the blog immediately, then use the scheduling option to schedule the others to post on Wednesday and on Friday. By end of day Monday, you’re done with your blog for the week! Of course you can always post more if some vital information comes to mind that you must share with your readers right away!
Remember to stay professional with your blog writing. Readers are looking to you for important and relevant information, don’t stray and try not to write about personal stuff. Its OK to mention somethings about yourself in your posts, but keep it to a minimum. Your blog will most likely have an “about me” page – that’s where you can write about yourself.
How do you profit from a blog? There are several ways including affiliate links and Google ads. But the blog is more of a way to prove that you’ve got the goods people want – establishing your expertise and growing an audience for your knowledge. Its a jumping off point for your selling your other information products. The next information product type, the newsletter, is similar.
Newsletter:
Newsletters are easy to produce and manage, especially if you use an email management service such as Constant Contact (disclosure: I use Constant Contact
). The important thing to remember about newsletters is that you must be consistent. If you promise to deliver a newsletter once per month, do so. All you really have to do in your newsletter is reference some of your most stellar blog posts and provide links back to your blog. Newsletters reinforce your position as a thought-leader, drive readers to your blog and advertise your other information products. You can also monetize your newsletter with affiliate links – but be careful about becoming too commercial. If your newsletter starts looking like the Sunday paper with nothing but ads, you’ll lose readers quick.
Whitepaper:
Ok, so what is a white paper really? A little history – white papers started out being technical documents where scientific types could explain their theories, mostly to get funding for this or that project. Nowadays, white papers are used to explain just about anything from why you need a blog to product comparisons to treatise on fostering peace in the world. Any document that fleshes out a particular idea for a specific audience is a white paper. They are created to solve a particular problem or give instruction on a particular process, idea, product.
White papers can be very influential in helping a client or prospect make a final decision about a product or service. However, a white paper is NOT a sales document and it should not be written from a sales point of views. It is an information document, meant to educate and persuade.
White papers are highly valuable documents. They are not cheap to produce and you really need to find an excellent writer and/or editor. You’ll also want to hire a graphic designer to help with layout and look. White papers should appeal to the eye to grab potential readers. But once you have a well-thought-out, well-written white paper – you can offer it for sale. Of course many people give white papers away in return for the clout it creates for them. So it all depends what is more valuable to you – a few dollars or upping your influence level. There’s no right answer, it really depends on the topic of the paper, the audience and the value of the information within. If you think there is a market, then by all means put a price tag on the thing.
Ebook:
Ebooks are well, books that can be downloaded by your customer or prospects. The ebooks we’re talking about here should not be confused with electronic versions of print books (such as the kind you download to your Kindle® or Sony Reader®).
Ebooks are written only for download and not for print (however, they can be coupled with other ebooks to create a print volume, which is another product for you to sell). Ebooks are very similar to print books except they are usually much shorter. They are also very similar to white papers because they target a specific audience, a specific topic and/or a specific problem, except ebooks are usually a bit longer than white papers. Another difference is that ebooks can be used as a preview to a printed book and to promote a specific company or tool.
Again you’ll want to engage an experienced writer/editor, as well as a graphic designer, for creating your ebook. Ebooks are a great way to add to your resume of expertise. Many ebooks sell online for hundreds of dollars, depending on the topic and depth of information provided.
The Key to All Tools Above
There is one characteristic that must prevail when using any or all of the tools mentioned above: Be Relevant.
It is imperative to stay focused on your topic and deliver on any promises you make. If you say this document will solve a problem – solve it! If you say you’re giving inside information – give it! Don’t tease, lie or beat around the bush. Make sure your document is written clearly and concisely yet in an interesting an engaging manner.
All of these tools will go a long way in promoting yourself as an expert in your field. After all, who cares what you think? Lots of people, I’ll bet.
Topics: Integrated Marketing, Success in Business, Work Life, copywriting, marketing, power of words | 1 Comment »
Book Review: Super Freakonomics
By Joyce Dierschke | November 24, 2009
In spite of the overly witty full title - Super Freakonomics Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance – the book
So anyway, back to Super Freakonomics
You see, we tend not to draw the comparisons Steven and Stephen have drawn in Super Freakonomics
All in all, its a thought-provoking book that I highly recommend you read. If for nothing else than to give you a little perspective on the world around you, how we got here and where we can hope the future brings us. There’s a lot of what I believe is truth, in this book. The chapter on Global Warming is really a good one. But so is the Monkey chapter.
Levitt and Dubner have clearly done a ton of research and another ton of analysis. Typical economists… But untypically, they’ve written this book in such a way to make it all relevant to what’s happening in our world today. Thumbs up.
P.S.: I may just read Freakonomics
Topics: Book Review, Business Books, Life in General | No Comments »
Font Fight: Graphic Designers Will Appreciate This Video
By Joyce Dierschke | November 18, 2009
Perhaps one of the funniest videos I’ve seen that pertains to graphic design. But anyone familiar with type faces and fonts will enjoy it! (My feelings toward Comic Sans finally justified!)
Topics: Freelancing, Work Life | No Comments »
Managing Multiple Twitter Accounts
By Joyce Dierschke | November 13, 2009
Good marketers know that targeted messages are the most powerful. So for many, expecting one Twitter account to cover all the bases for all customers and prospects just isn’t good marketing.
When it comes to Twitter, wise marketers often create more than one account in order to reach the needs and interests of their various followers. For instance, a retailer might have an account dedicated to customer service, one for sales and another for product information. A real estate agent might have an acccount for investors, an account for home buyers and another for sellers.
Not to mention that many people also have personal Twitter accounts…
While larger companies may have the staff to have one person in charge of each account, many medium and smaller companies may only have one or two people. Solopreneurs may need to man the guns all by themself!
So now the question arises…how to manage all these different accounts?
Enter Twittermail
Twittermail is a free service that generates a unique email address for each of your Twitter accounts. You can then send email messages to your individual accounts which will then post to that account.
An option in Twittermail will send all replies back to any email address you designate.
An added bonus to this system is that you don’t need to be near a computer to post to your accounts. If you can send and receive email from your cell phone, you’ll never be out of communication with your followers.
Give Twittermail a try: www.Twittermail.com
Topics: Integrated Marketing, Success in Business, Twitter, customer service, marketing, web 2.0 | 1 Comment »
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